How To Force Your Perfect Client To Read Your Ad

The worst sin in marketing is…

…being BORING.

Meta is a social media platform. People are scrolling. You can’t expect people to see your ad, go sit by the fire, put their feet up and read your stuff with rapt attention. That’s not how it works.

They say that we get 5,000 ads and/or branded messages per day. I have no idea who came up with that number. It sounds random and made up. But we both know there is a LOT of marketing competing for your audience out there. 

You’ll have to grab their attention RIGHT NOW.

Couple of tips on this.

1. The image has to hit right

We’re visual creatures so make sure that your image is disruptive. Not in a weird way. More like a ‘huh, that’s interesting’ way.

Show movement. Or use bright colors. Or show something they really really want. Or combine all of those. That’s why we’re always testing when working with clients. There’s always a better picture. 

2. Next up is the headline

There’s a ton of power in your headline.

Your headline is the ad for the ad. If you don’t grab their attention right away they’re sweeping and swiping fast. 

3. Don’t overload on the text

Lots of people cram the image in the ad full of text. That’s usually not the best idea.

Again, they’re scrolling. Not reading The Lord Of The Rings.

Short summary: make sure you grab their attention right away. Don’t be boring. It’s the kiss of death for meta ad results.